The Idea Of Establishing A Pizza Packaging Business †Free Samples

Question: Discuss about the Idea Of Establishing A Pizza Packaging Business. Answer: Identification of an idea: The idea of establishing a pizza packaging business can be regarded as an entrepreneurial opportunity. Pizza packaging business can be regarded as an innovative entrepreneurial opportunity since this essentially helps in delivering customer value proposition in a specific niche market. Essentially, the design as well as functionality of packaging of products can be considered to be an important element of branding. Identified idea needs to be scalable into a feasible and viable business model that can help in resolving the detected problems. As such, packaging design can be considered to be an appropriate way to make the current product that is pizza stand out from the product of other companies. Again, a packaging design can help a purchaser to remember a specific logo or else scheme of colour that was there on product. Again, the relationship that they essentially make with pleasure of your produce and design of the package can help them to identify and select company in the upcoming period. Problem statement and Target Customers People want their food needs to be enclosed in a package and have the need for protecting it from different other things such as jolt, compression, bacteria, temperature and many other things. Again, a shield is required from oxygen, dust as well as water vapour. Also, permeation can also be considered to be a necessary factor in development of design. It can be hereby mentioned that customers of the pizza require packages that essentially contain absorbers of oxygen, modified atmosphere or else controlled atmosphere for food packaging for keeping the food contents safe and the same time fresh and clean. There is also need for lessening the security risks associated to shipmen of the product and this calls for the need of tamper resistant packaging. The target customers include all the individuals as well as organizations for which the company is creating value, small businesses mainly pizza retailers and individuals such as family of married couples with children, college students, young professionals. Proposed Solution Some of the pertinent factors of pizza packaging that can be taken into consideration include hygiene, diverse environmental impacts, protection for consumers as well as toxins in packaging. Nevertheless, information on impacts can help in raising the awareness of the consumers and assist them to select packaging that can be considered to be safe and secured both at personal as well as environmental level (Bilgin and Danis). Developing and designing food packaging can hereby help in transportation in a hygienic way and appropriate storage of food products. This can subsequently lessen exposure of food to different types of contaminants that are present in the air as well as bacteria particularly during the process of handling. Thus this specific entrepreneurial idea can lead to illness counting food poisoning. Nevertheless, there are various concerns regarding the usage of diverse recycled objects for food packaging. This business solution of pizza packaging can resolve the identifie d issue and help in hygienic storage as well as safety utilizing recycled material (Schaper and Schaper). Types of research undertaken Different types of research that can be undertaken for examining the overall viability of the business idea of pizza packaging business. Essentially both primary as well as secondary data can be used for the study. Primary research based on responses of survey participants to questions in questionnaires can be collected and feedback to open ended questions asked in an interview can also be collected for primary data collection (Szopa et al.). In addition to this, secondary data can be collected from different sources that include books, magazines, prior academic research as well as official websites. Furthermore, mixed research methodology can be undertaken that includes both quantitative as well as qualitative research methodology. Quantitative research mechanisms involve delivering insights into identified research problems that in turn can help in the procedure of uncovering diverse trends. Again, quantitative research mechanisms help in quantifying diverse problems by means of ge nerating different numerical data that in turn can be converted into utilizable statistics. Identified idea that can be formed founded on ideas developed during brainstorming sessions. Diverse techniques can be used in this case. Different traditional groups can be formed for the purpose and present the problem, guide the entire discussion, engaging in brainstorming and thereafter taking action (Schaper and Schaper). Overall feasibility as well as viability of the present idea Overall feasibility as well as viability of the proposed idea using model The Business Model Canvas Problems -there is inadequacy of packaging that is unreasonable -natural vulnerability in the procedure of circulation, external strain during the process of transporting food materials -contamination that can influence the hygiene of the food that is pizza Solutions -Packaging system of pizza can necessarily shield quality of food as well as safety Value Proposition -value proposition indicates towards specific bundle of product/services that can generate value for different customers and are unique. These factors can satisfy the identified needs and characteristics include innovation, usability, price, prestige and customization. Value propositions also include catchy packages, on time delivery, shipping facility, unconventional as well as unexpected variations Unfair Advantage -The pizza packaging system cannot be effortlessly copied otherwise bought Customer Segments -Includes all the individuals as well as organizations for which the company is creating value -Small businesses mainly pizza retailers -Individuals such as family of married couples with children, college students, young professionals Key Resources -Key resources include the suitable infrastructure that helps in creating, delivering and vcapturing value. Also reflects the assets that are indispensable in the business model namely physical (inventory, instruments), intellectual (designs and branding), financial (capital investment and cash availability) and human (employees and suppliers). Channels -Refers to diverse touch points through which the pizza packaging business can interact with their target customers and deliver value. -Awareness can be generated through e-club, face book, snapchat and many others -Through delivery people who carry product door to door else wise UPS for shipments Cost Structure -Refers to the associated costs of operation that include both fixed and variable. Primarily, the cost structure comprises of accounting, contract labour, legal expenses, payroll as well as benefits, telecommunication, advertising, management and administration, rent and leasing Revenue Streams -Retail sales, e-commerce sales, diverse events, catering and business purchases, different menu offerings References Bilgin, Mehmet Huseyin, and Hakan Danis.Entrepreneurship, Business And Economics. New York, NY: Springer Berlin Heidelberg, 2016. Print. Rivas, Nicholas J.Asset-Based Community Development. [Pomona [Calif.]: [California State Polytechnic University, Pomona], 2014. Print. Scarborough, Norman M, Jeffrey R Cornwall, and Thomas Zimmerer.Essentials Of Entrepreneurship And Small Business Management. Upper Saddle River: Pearson, 2016. Print. Schaper, Michael, and Michael Schaper.Entrepreneurship And Small Business. Milton, Qld.: John Wiley and Sons Australia, 2014. Print. Szopa, Anna et al.Academic Entrepreneurship And Technological Innovation. Hershey, PA: Information Science Reference - an imprint of IGI Global, 2013. Print.